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What is Content Marketing?

Content marketing is the creation and distribution of valuable online material to raise awareness about your brand and help promote your products or services.

A content marketing strategy is a vital part of your digital marketing plan. Content comes in many forms such as:


  • Blogs

  • eBooks

  • Online courses

  • Webinars

  • Podcasts

  • Infographics


Content is usually published on your website and then promoted through various channels. Knowing what content to publish, when to publish it and who to target, is an important part of your content marketing plan.

Providing valuable content is what will move your ideal customer down the path of the buyer’s journey from awareness to conversion. Each piece of content should serve a purpose and match a specific stage of the customer journey.

Ready to start creating strategic content?

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