DIGITAL MARKETING STRATEGY

A digital marketing plan will clearly outline your objectives, your target audience, and how you can best utilise the various digital marketing channels to reach your ideal customer.

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​Your strategy should follow a step-by-step approach starting with your website (the focal point of all digital campaigns), SEO (search engine optimisation), and a content marketing plan.

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​Your digital strategy may include:

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• ​Website Optimisation

• Lead Generation

• Keyword Research

• Content Marketing

• Marketing Funnel Creation

• Pay Per Click (PPC) Advertising

• Search Engine Optimisation (SEO)

• Email Marketing and Automation

• Social Media Marketing

• Affiliate Marketing Programs

 

There are a number of ways to reach your ideal customer online. Once you are clear about your goals and target audience, you will have a much better understanding of what marketing channels are best suited to your specific campaigns. 
 
Keen to learn more about creating a digital marketing strategy? Read this post on the 3 Essential Steps for an Effective Digital Marketing Plan.

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Would you like to discuss what options may be best for you?